• Designing web sites with a low loading time – Irrespective of anything else, this is the most significant factor as well as a deciding one regarding the final success of a web site. Hence this is certainly the first guideline that all web designers must adhere to. One can certainly design a web site which has an absolutely extraordinary look, but with a long loading time, the traffic will certainly consist of a handful and the entire investment behind the appearance will go in vain. The designs must always be suitable for the net and ideally ought not to take more than a period 15 seconds for loading the page. One must always keep in mind that even if one might end up with a fabulously designed site, but if it requires an extensive time for loading each time, only a minority of the people will be able to view it.
  • Crafting a simple and user friendly navigation – Guiding through the web site is one of the most essential tasks that a web designer has to keep in mind while doing his or her job. In order to carry out this task effortlessly, one needs to have a navigation system which is both user-friendly and also simple. Thus, a designer has to ensure that each and every significant links are placed at prominent places on the pages preferably on the top of the page since that's typically the location which capture’s a user’s attention in his first look above all other places. Having menus on both the sides of the pages is another important strategy along with relevant links embedded to all the likely pages of the site. This will allow the information or content to be easily reached from each and every parts of one’s site. After all it’s not possible to know the interests or tastes and preferences of each and every individual user. Thus to try and make use of the footer highlight the important links can also be a beneficial idea.
  • Using fonts that are both legible and proficient – many users around the world complain of logging on to a site and then immediately logging out simply due to the use of an in adept font or irritating color combination. The application of such fonts and color combination immediately given an impression of incompetency. Thus use of bizarre fonts which cannot be accessed by most just for the sake of looks must be avoided at any cost. Because, if s font is not accessible by a visitor in his own PC, the web site will end up using the default font of the computer which would be a shoddier case. Thus it is always the best possible way to try and stick to the ordinary and yet the professional fonts such as Arial and Verdana for these purposes.