• Instead of putting in all the resources to make the site look fantastic, a designer must ensure that the loading time of the pages remain low so that t can reach out to a larger section of web users.
  • The navigation strategy must be well thought out and crafted in a simple and user friendly manner to make sure that a visitor once logged in, stays and browses through the site without any trouble and in an effortless way.
  • The site must be designed in a manner so that it fits well in computers with various configurations of resolutions. In fact to achieve this, the designer must make it a point to never design in terms of pixels but always in terms of percentage.
  • Another compatibility factor of which a designer must always be alert about is that of the web browser. It might just happen so that while the site appears great on the Internet Explorer, it is a messy affair when tried on another browser such as Netscape or Mozilla Firefox requiring extensive trial and testing.
  • Instead of going for using fanciful fonts and an out of the world kind of color combination, a designer must always try and use legible web fonts which can be also accessible by a user on his or her PC which is the basic target of the website.
  • Keeping the web site sleek and yet in order is the trick of the trade. Since most are keen on content rather than style, it is useless to litter the page with massive images that will simply take forever to load.
  • As already hinted above, simplicity can be the trump card in this business with minimal the use of graphics and a clever and smart use of the white space. There is a resultant sense of roominess along with efficiency with the use of white space.
  • Broken links can be a great obstacle for the success of a web site in getting traffic and can turn into a nightmarish menace if not looked into properly. A site should always be tested for broken links before uploaded
  • CSS has almost become a kind of a keyword for web designers for a variety of reasons. CSS websites are advantageous in terms of reusability, convenience and also significantly lowers the size of the file besides rendering a greater command on the visual appearance of the site in question.
  • One must always try and use Server Side Include (SSI) files where ever it can be possibly applied. Once accessed from the main server the SSI files continue to stay in the cache and thus on succeeding cases take less time to load.